Mellowhype - 64
In this music video, the lighting and various motifs/symbols particularly inspired us. The use of low key lighting throughout, combined with the black interior location and natural window light shining through, gives the video a mysterious and ominous element. The flickering light is particularly noticeable, and a feature which could be created and used effectively in our own teaser trailer. Symbolism is key to this video. The various religious and biblical motifs such as the cross, Bible and snake, constantly reiterates the theme of this video and displays clearly the various connotations of religion. By taking an iconic symbol, such as the cross, we can use this to publicise, associate and act as an emblem for our media piece. The editing and camera effects are a particular component to this video which we found inspiring. The use of a scratched/vintage look to the moving picture, gives a sense of simplicity, rawness and dated imagery, shown as if it were filmed from a former time period. This is in tune with the connotations and conventions of an old, biblical style based video. The fast pace editing keeps the audience focused on the moving imagery and acts in conjunction to the beats, rhythm and pace of the music. It gives a clear sense of tension and drives the narrative along, making the audience feel uneasy about what could be displayed next in the video. The dark instrumental is a possible option for our assignment as it fits in conjunction to the biblical references and symbolism, displayed clearly throughout the footage.
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