Thursday, April 19, 2012

Examples of well known iconic branding

Iconic branding:
Saw films -- typography and imagery

Imagery of hands featured in poster and website, continuing from the first film to the sixth, showing iconic branding as the image has been associated with the whole film series

  

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Codes and Conventions - Horror

  • Preliminary introduction into ordinary lifestyle
  • Murder/death - killer usually masked and unknown
  • Main characters introduced - young/naive
  • Final Girl theory
  • Dim lit lighting
  • Isolated location
  • Murder weapon which penetrates the skin

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Post Production Editing

To fit the codes and conventions of the Horror genre, we needed to make our film trailer have dim lit lighting throughout. We also decided we wanted an industrial and home video feel, and to do this a high amount of post production editing needed to be added.


On some particular clips such as the denailing scene, we added a variety of post production elements

  • Video effect added - hard light
  • Speed of footage - increased to 200%
  • Audio overlayed


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Tuesday, April 17, 2012

Evaluation Questions


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Audience and Page Views


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Ident Chosen


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Hostage Scene

For the final scene of our trailer we decided to re-create a hostage scene, using a female as the victim. From our audience feedback it was clear that the Final Girl theory could be incorporated into the trailer. We began to gather ideas into who would  be a suitable actress, fitting the conventions of  young, naive and helpless girl,


Two possible actresses aged 12/13 were considered. The first had blonde hair and was an average height and the second was a petite brunette. We decided to film both females and then choose who to cast after the filming had been done. Both portrayed the given role extremely well, however we decided to choose the blonde girl as the sounds of her whimpering and crying were louder than the other actress, and her hair colour picked up the light slightly more than the brunette. 

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Finger Nail Ripping

From using the Youtube video as a demonstrable template of the torture scene, we proceeded to recreate our own denailing footage to add to our trailer.


We started by painting PVA glue to the victims original finger nail and dabbing cotton wool onto the surface to create texture to the supposed nail bed.


 Next we added a mixture of red lipstick and darked coloured ink and acrylic paint to the nail, adding darker colours around the cuticle, to emphasise the blood around the nail. We used ink to give the nail a 'wet look' rather than matt finish, to further emulate a look of fresh blood.

After the nail was original nail was completed, we set up the appropriate mise en scene of the hand being tied down to a wooden device with the victims hands being also covered with fake blood (red ink) and mud, therefore showing that the victim had been struggling prior to the torture scene taking place.


Finally we placed the fake nail on top of the red surface ( the nail had been cut roughly to size) and started filming, using a pair of old plyers to remove the fake nail from the real nail, emulating the torture scene whilst causing no pain to the victim.


Once we had filmed our scene, we proceeded to upload it onto the Mac and incorporated it into our trailer, editing the brightness and contrast of the moving image and thus darkening the subject so that it connoted further to the codes and conventions of a Horror film with dim lit lighting.


Our scene was complete and answered the criteria suggested by our audiences: A torture scene with a high element of gore, fully complying to the codes and conventions of the Horror genre.




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Branding Inspiration

For the idea of using a brand as a torture weapon we took inspiration from a number of outlets, such as looking at biblical references (Timothy 4:2 "Such teachings come through hypocritical liars, whose consciences have been seared as with a hot iron.") and from internet sources - particularly usinghttp://www.medievalwarfare.info/torture.htm as a reference website.

It was said that "human branding or stigmatising is the process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person, with the intention that the resulting scar makes it permanent. This is achieved using a very hot or very cold branding iron.
In criminal law, branding with a hot iron was a mode of punishment by which marking the subject as if goods or animals, sometimes concurrently with a reduction of status.
Brand marks have also been used as a punishment for convicted criminals, combining physical punishment, as burns are very painful, with public humiliation, especially if marked on a normally visible part of the body, providing an indelible criminal record.
The practice of branding as a punishment was widespread in Christendom. It was also used on slaves and animals to indicate ownership."

We therefore decided to use the branding procedure as a form of torture in our trailer, as we wanted to indicate ownership of the victim and ownership of the mask.


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Youtube Channel